A new trend in logo design is to remove the company’s signature and the company logo from all its branding products.
But there’s one catch: It has to be done with the logo of the same company.
And it takes a lot of time and effort.
So what can you do if your company logo needs to be reworked or you need to take a fresh look?
Here are some tips to help you stay organized.
1.
Remove the signature and company logo If your logo is not part of your brand, the only thing you need is a logo.
But don’t go overboard.
If you want to keep it, it should be the same color and font and have the same style as your company name.
So if your logo has an oval shape, that’s okay.
But you should make sure it doesn’t look like a copy of another company’s or a copy in a magazine.
The same rule applies to logos with logos that are in the form of letters, numbers or a dot.
2.
Remove logos that aren’t really your brand If your company has two or more different logos, they may not have a single identity that’s their own.
You can use these symbols to help make it clear which of them is your brand.
And if you’re unsure which one of the two is your company, you can use a graphic designer’s name and an asterisk (*) to help distinguish it. 3.
Change your logo colors and fonts If you have more than one logo, it’s important to make sure that they’re all the same.
But if they’re not, they can become confusing.
So make sure they’re consistent with your brand’s colors, so they’ll stick together when you need them to.
So let’s say your company uses a bright yellow logo and a darker red logo.
In your logo, both are black and both have the word “USA” in their upper right corner.
So that means “USA is the U.S. company” and “USA’s logo is bright yellow.”
And then your company will be called USA.
Now you can change your logo to say “USA Logo is dark red.”
4.
Don’t put the logo into your business cards This can be tricky because a logo can be used on all sorts of different cards.
But when it comes to your company cards, make sure the company name and logo are not in the same position.
So in your logo you should say: The name of the company is USA.
The logo is made of bright yellow.
5.
Add a little graphic design to your logo You can change the font and color of the logo to help it stand out from the rest of your company.
Here are a few suggestions: A small lettering, like a dot or star, or even a small letter that looks like a circle.
Or a simple shape, like the word, “USA.”
Or a picture of the logos, like “The USA logo.”
Or you can add a wordmark.
6.
Use graphics for your company logos, not logos itself You can’t just use a simple logo as the basis for your logo.
The best way to incorporate graphics into your logo’s design is by using a graphic design.
So it can be something like this: A logo that looks similar to a company name can be added to your website, a business card, a poster or even on a product.
7.
Avoid using graphic design on your company materials It can be hard to keep your logos consistent, so if you use a design that doesn’t seem to fit well with your company material, you’ll be hard-pressed to keep them in place.
So be sure to make your logos stand out.
That’s the biggest reason to include a graphic for your logos.
8.
Make your logo look great on posters and packaging for your products If you’re going to be selling a lot, make it easy for customers to find your products.
If your business has posters, you might want to include logos on the posters.
If so, it may be best to include them on posters that have the company brand, so customers know what the logo stands for.
9.
Add logo colors to your logos for your packaging and packaging materials If you use your company branding materials, you may want to add some colors to them to add interest.
But it can also be good to put them in a box.
A poster or a poster pack might be ideal.
10.
Choose a color for your branding materials and logos If you plan on selling your company packaging and your logo products, make certain that you have colors that stand out on your packaging.
The colors should be contrasting and should be appropriate for your brand name, like blue or gray.
11.
Use logo fonts for your corporate branding If you are selling products and services for your business, it is important that your logo and branding materials are readable and easy to read.
So when you’re designing your logo or branding materials for your companies website, don’t forget to include the logo and the branding materials